Last updated: Thu, 14-Aug-2008 12:46 pm
Directories that charge a "monthly subscription fee" grow their revenue by signing up more advertisers (your competitors), not by getting more potential customers in front of your listing. It's as simple as that.
Smartbuild's pay per click model guarantees our focus is on increasing the number of potential customers looking at your listing. Even if every single retailer in Australia listed their business on Smartbuild we still have to get potential customers in front of their listings to make any revenue.
If your going to pay someone to promote your business, look past the flashy websites and the marketing buzz and ask yourself one simple question.
Will the directory I choose to list my business on make their money by signing up more of my competitors or by getting more potential customers to my listing?
Once you answer that, the choice is easy.
